Business Briefs, April 25

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Office Celebrates Milestone
Dr. Gerard Piering, Dr. Stephany Meng, and the staff of Hampton Bays Chiropractic celebrated 30 years of caring for East End patients in their West Main Street office on April 15. To commemorate the milestone, the practice is offering a consultation, examination and up to two X-rays to new patients when referred by an existing patient through April 30.

Hampton Bays Chiropractic provides a holistic approach to health and offers corrective exercises, lifestyle advice, nutritional counseling and massage therapy in addition to chiropractic care. Appointments are available Mondays through Wednesdays and on Fridays and can be made by calling (631) 728-8545.
New Clients For Agency
Montauk-based advertising, marketing and design firm blumenfeld + fleming recently announced a slate of new clients and the launch of several products. The firm, which had previously done projects for BMW of Southampton, is now the agency of record for BMW, along with Mini, Porsche, and Audi of Southampton.

The firm also recently rebranded Gurney’s Inn in Montauk with a new logo designed by partner Jill Fleming. In addition, print campaigns for Suffolk County National Bank and LaGuardia Design have been developed.

After over a year of challenging creative decisions, the company has also launched its own website at www.bplusf.com. The new website features a blog, portfolios of past work and information on the firm.
Funds For Sandy Recovery
Small businesses rebuilding in the aftermath of Hurricane Sandy will get both immediate and long-term help laying a foundation for economic recovery and resiliency thanks to expanded services funded by a $19 million emergency appropriation through the Small Business Administration.

As part of a funding package approved by Congress in January, New York State will receive $2.4 million in aid from the first $5.8 million allotted for counseling and technical assistance funding. The remaining funds will be distributed throughout Connecticut, Delaware, Massachusetts, Maryland, North Carolina, New Jersey, Pennsylvania, Rhode Island, Virginia, West Virginia and Puerto Rico.

“This is yet another example of placing proven, effective tools in the hands of America’s small business owners who are recovering from Hurricane Sandy,” said Small Business Administration Administrator Karen Mills. “SBA’s extensive resource partner network continues to play a critical role in fostering economic development in those hard-hit areas, and I’m pleased those resources will be made accessible on a broader scale to help those who need it most.”
As of April 11, the Small Business Administration has approved disaster loans totaling $1.8 billion to individuals, and $279 million to businesses and non-profit organizations recovering from Hurricane Sandy.

Taste Comes To Main Street
East End olive oil and balsamic tasting room and gourmet food shop Vines & Branches opened its latest location at 94 Main Street in Southampton Village on April 5.

The new Southampton shop joins other Vines & Branches locations in Greenport and Westhampton Beach and offers more than 50 varieties of premium extra virgin olive oils, balsamic vinegars, olive oil-based skin care and home products, specialty gourmet products, and more.

To celebrate the store’s foray into Southampton Village, a grand opening party will be held on Saturday, April 27, from 4 to 6 p.m. to better acquaint patrons with its wide range of products.
500th Edition Of Macaroni Kid
Water Mill-based company Macaroni Kid LLC has recently launched the 500th edition of its hyper-local e-newsletters and websites of family events and activities, with the 500th being based in Needham, Massachusetts.

Each Macaroni Kid edition is published by a local mom or dad who curates content and advertising in his or her local community. In addition to family events and activities, Macaroni Kid delivers parenting tips, craft ideas, product reviews and more for local readers. The company also publishes several nationwide editions based on topics of interest.

In honor of the achievement, the company will make a donation to Cookies for Kids Cancer.

“Today’s launch of our 500th site is a huge achievement for us. Macaroni Kid began with one edition in the summer of 2008, and we have made dramatic progress toward fulfilling our mission of sharing the best family events and activities with parents nationwide,” said co-founder of Macaroni Kid Joyce Shulman. “We believe Macaroni Kid is a revolutionary way of sharing the local scoop for families on a large-scale platform, and we are thrilled to continue our expansion into hundreds of new communities across America this year.”
Movement Studio Opens
Private movement training studio PhilosoFit recently opened its doors on Lumber Lane in East Hampton.

PhilosoFit is the creative vision of private fitness trainer Ari Weller, who has been a year-round Hamptons resident for five years. The studio’s methodology is based on a principle, to “build a better body by first building a solid movement base.”

The studio’s techniques can be catered to a wide variety of clientele, from athletes to mature adults dealing with challenges of aging. Before beginning training, PhilosoFit’s movement specialists review the goals and limitations of each client through a series of tests and a thorough interview.

“We measure each client’s movement quality before we instruct them into movement quantity,” says Mr. Weller. “In other words, we’re concerned about your efficiency and what you can withstand. This information allows us to develop safe, customized training programs that help our clients reestablish authentic pain-free movement while changing their bodies.”

For more information or to book a session, contact (631) 537-5070 or visit Philosofit.com.
Medical Center Gets Five-Star Rating
Peconic Bay Medical Center in Riverhead has announced that its Skilled Nursing and Rehabilitation Center and Pegasus House Palliative Care has earned a Five-Star Quality Rating from the Center for Medicare and Medicaid Services. The five star rating, the organization’s highest and most respected rating, designates the facility as “much above average.”

The goal of the Center for Medicare and Medicaid Services is to provide residents and their families with an assessment of nursing home quality with meaningful distinctions between high and low performing facilities. Ratings are based on health inspection surveys, staffing assessment and quality of care measures.

“Five-Stars is the highest possible ranking reserved for a very select few nursing homes in the country and we are extremely proud of such recognition,” said Peconic Bay Medical Center President and Chief Executive Officer Andrew J. Mitchell. “Being able to provide our community with a facility that exceeds the quality standards set by CMMS is another affirmation of our commitment to provide quality comprehensive, and compassionate care close to home.”

The Peconic Bay Skilled Nursing and Rehabilitation Center is currently a 60-bed facility that offers a combination of advanced-technology rehabilitation and traditional compassionate care, providing patients and residents with 24-hour medical coverage. The facility provides intensive, short-term care for patients recovering from surgery, illness or injury, as well as long-term care for those who can no longer manage their physical health at home.

The Pegasus House Palliative Care Center is a six-bed specialized unit dedicated to offering an enhanced level of pain-relief and compassionate care to patients facing challenging health issues located within the Peconic Bay Skilled Nursing and Rehabilitation Center.

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