Bright red signs have been popping up around East Hampton Town with a very clear message: Drive like your kids live here.
The yard signs belong to a grassroots organization, whose mission it is to provide a safer environment for children by slowing down aggressive and distracted drivers by making them more aware. Drive Like Your Kids Live Here has attracted supporters in 25 states, including New York.
The signs have been sighted on Old Stone Highway in Springs, on Montauk Highway in Wainscott and on Dunemere Lane in the village.
East Hampton Town Police Captain Michael Sarlo said police did not know who placed the signs.
“I don’t know who did it but it is a great public service announcement,” he said. “It appears to us that someone went online and made a donation or inquiry and placed them around.”
On drivelikeyourkidslivehere.com, traffic-weary citizens can purchase a variety of signs, bumper stickers and other paraphernalia to post, display and wear so that others take a moment to think about how they drive.
“With the volume of traffic this year, which seems to be getting incrementally heavier in volume, anything like this grassroots organization, which stimulates the public to keep aware of traffic safety, we support,” Captain Sarlo said. He said the signs are in line with what the East Hampton police and fire departments attempt each summer when they send out a joint public safety message outlining rules of the road and common sense safety tips, like yielding the right of way to pedestrians in crosswalks and concentrating while on the road.
According to East Hampton Village Police, one of the signs was confiscated from Dunemere Lane since village code prohibits posting signs. Captain Sarlo said the town is a little more lenient.
“This is the type of public service thing we would support as long as it’s not an eyesore or obstructing traffic,” Captain Sarlo said. “It’s the type of thing that gets the word out to the public and reminds them to be aware.”
For more information visit drivelikeyourkidslivehere.com.