The new Manhattan location for the popular Shake Shack restaurant chain has added some East End flair with a special menu item named for the Hampton Jitney.
The “Jitney Concrete,” a dense, frozen vanilla custard ice cream blended with peanut butter sauce and a crumbled Tate’s chocolate chip cookie, was launched last week at the new Third Avenue location to honor the Hampton Jitney bus stop located just outside, the restaurant’s general manager, Christian Prior, said this week.
According to Mr. Prior, 5 percent of all sales of the Jitney Concrete will be donated to Bideawee, the pet welfare organization with an adoption center in Westhampton Beach.
“We figured that since we were using a Hamptons cookie, and with the Jitney parked right outside the store, and partnering with this charity, we thought it was a really good mix for all parties involved,” Mr. Prior said. “Every day, there are a lot of passengers out there waiting for the Jitney. We try to do something local within our community, and we just felt that it was the perfect match. So the name kind of came all by itself.”
The Jitney Concrete is available at the new Shake Shack location at 600 Third Avenue between 39th and 40th streets in Manhattan. A single Jitney Concrete costs $4.30, and a double costs $6.55.
“We are honored to be included on the menu at Shake Shack’s new Midtown East store and even more thrilled to share the honor with our favorite East End bakery—Tate’s Bake Shop,” the marketing manager for the Hampton Jitney, Nina Bracovic, said this week.