Buisness Briefs, May 23


New For Summer
California-based lifestyle and home decor company Serena & Lily will open its first retail location, Serena & Lily Beach Market, at 332 Montauk Highway in Wainscott this Memorial Day weekend.

The 3,200-square-foot store will feature the company’s bedding, custom upholstery, furniture, decor, tabletop, and indoor and outdoor living. The Wainscott location will also feature a separate Kidshop space featuring bedding, games, and unique items for baby and kids.

In addition to its core products, Serena & Lily Beach Market will feature a selection of seasonal merchandise available only at the store, including vintage and unusual items hand-selected by Serena, limited edition surfboards and board shorts in Serena & Lily signature patterns, and exclusive products from unique specialty brands. The store will also feature a design area for customers as well as interior designers and decorators.

Serena & Lily Beach market will be open Mondays through Thursday from 10 a.m. to 6 p.m., on Fridays from 10 a.m. to 8 p.m., Saturdays from 10 a.m. to 6 p.m., and on Sundays from 11 a.m. to 6 p.m.
Firm Wins Awards
Montauk marketing, advertising and design firm blumenfeld + fleming has been awarded with four platinum and five gold honors at this year’s Hermes Creative Awards.

The firm was award platinum awards for a brochure for the Kathleen D. Allen Maternity Center at Southampton Hospital, an email blast for BMW of Southampton, and advertising for McLoughlin Construction Company/MCC. They were awarded gold for an email blast for Audi of Southampton, an email blast for Group for the East End, an ad campaign for Landscape Details, a logo for Gurney’s, and a radio spot for Suffolk County National Bank.

The firm also received honorable mentions for a poster for Swim Across America, a radio spot for Suffolk County National Bank, a newspaper ad for Suffolk County National Bank, and newsletter for Group for the East End.

The Hermes Creative Awards is an international creative competition for creative professionals involved in concept, writing and design of traditional and emerging media.
East Hampton Pop-Up
Fashion company Milly will open a summer pop-up location at 54 Main Street in East Hampton this Memorial Day weekend.

The 1,000-square-foot shop will feature the entire range of Milly products on a vibrant, and minimalist space.

“I am looking forward to opening my first-ever pop-up shop in my favorite beach retreat, East Hampton,” says Milly’s Designer and Founder Michelle Smith. “I’ve personally selected each piece that will be featured in the shop— the beachy, minimalist space is the perfect complement for my collection.”

The boutique’s product selection, personally curated by Michelle Smith, includes ready-to-wear, handbags, and Milly Cabana and Milly Minis children’s wear collections. Milly for Sperry Topsider shoes will also be sold, alongside a collection of candles and other specialty items chosen by Smith.
Funds For Sandy Recovery
Small businesses rebuilding in the aftermath of Hurricane Sandy will get both immediate and long-term help laying a foundation for economic recovery and resiliency thanks to expanded services funded by a $19 million emergency appropriation through the Small Business Administration.

As part of a funding package approved by Congress in January, New York State will receive $2.4 million in aid from the first $5.8 million allotted for counseling and technical assistance funding. The remaining funds will be distributed throughout Connecticut, Delaware, Massachusetts, Maryland, North Carolina, New Jersey, Pennsylvania, Rhode Island, Virginia, West Virginia and Puerto Rico.

“This is yet another example of placing proven, effective tools in the hands of America’s small-business owners who are recovering from Hurricane Sandy,” said Small Business Administration Administrator Karen Mills. “SBA’s extensive resource partner network continues to play a critical role in fostering economic development in those hard-hit areas, and I’m pleased those resources will be made accessible on a broader scale to help those who need it most.”
As of April 11, the Small Business Administration has approved disaster loans totaling $1.8 billion to individuals, and $279 million to businesses and non-profit organizations recovering from Hurricane Sandy.

Movement Studio Opens
Private movement training studio PhilosoFit recently opened its doors on Lumber Lane in East Hampton.

PhilosoFit is the creative vision of private fitness trainer Ari Weller, who has been a year-round Hamptons resident for five years. The studio’s methodology is based on a principle, to “build a better body by first building a solid movement base.”

The studio’s techniques can be catered to a wide variety of clientele, from athletes to mature adults dealing with challenges of aging. Before beginning training, PhilosoFit’s movement specialists review the goals and limitations of each client through a series of tests and a thorough interview.

“We measure each client’s movement quality before we instruct them into movement quantity,” says Mr. Weller. “In other words, we’re concerned about your efficiency and what you can withstand. This information allows us to develop safe, customized training programs that help our clients reestablish authentic pain-free movement while changing their bodies.”

For more information or to book a session, contact (631) 537-5070 or visit Philosofit.com.

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